About DSR Apparel
DSR Apparel is an e-commerce based women’s t-shirt company, dedicated to celebrating strong women, one t-shirt at a time.
I love t-shirts. I’ve always loved t-shirts. I’ve always said that, when I become my own boss, my everyday “uniform” would be a t-shirt, blazer, jeans and heels (or a pair of Chucks). I’ve always wanted to own a t-shirt company. Over the years, the idea for the name of the company has changed several times, but never the mission – to start a company that had substance and make meaningful products. I love t-shirts because t-shirts can be deeply personal – telling you something about the person wearing it. I’ve always thought that t-shirts are an awesome form of self-expression. As I started to think more and more about the type of woman I wanted wearing my t-shirts, I thought about my mom, my sisters, Oprah, Sarah Jessica Parker, Diane von Furstenberg, etc. I started to notice that all these women had common traits – they were all amazing, strong women. That’s when I had my “aha” moment – to design t-shirts celebrating strong women. Strong women not only better themselves, but they inspire and uplift others, making everyone and everything around them better. Why not make t-shirts that not only celebrated them, but allowed them to celebrate themselves? That’s when DSR Apparel was born – Celebrating strong women, one t-shirt at a time.
About Jessica R. Simmons
Jessica R. Simmons is an entrepreneur living in metro Detroit. Her passions include her family, food, fashion, football, the city of Detroit, Detroit Tigers’ baseball and her alma mater the University of Michigan (Go Blue!). Jessica is also founder and editor of Detroit Style Review, a fashion and beauty blog dedicated to bringing its readers the best in fashion, style and beauty, locally and beyond.