Noun | au-dac-i-ty
:A confident and daring quality that is often seen as shocking or rude.
a: Intrepid boldness
b: Bold or arrogant disregard of normal restraints
This is Webster Dictionary’s definition of audacity. I think it perfectly captures the spirit of DSR Apparel’s latest collection, The Audacity Collection. As always, I wanted to put together a collection of tees that would let my customers celebrate their empowerment, in a powerful, positive way. We, as women, are often conditioned not to celebrate ourselves or toot our own horns; Society conditions us to be modest – to celebrate and recognize others, but never really ourselves. However, I think it’s important that we all recognize how “Incredible” we truly are and to celebrate that. It’s pretty bold to declare to the world you’ve got Brains and Beauty, or that you’re Smart, Bold and Ambitious. Some might view it as shocking or even rude. But that’s ok, because you’re not governed by normal restraints – you write your own rules.
I truly hope you enjoy the latest collection. I’d love to hear what you think.