Whether you believe it or not, we all have a platform. Some are bigger than others, but we all have one. And with that platform comes power. Have you ever stopped to think about the power of your platform? And more importantly, how you’re using that power?
Even before social media, we all had platforms. Social media has only helped to broaden the reach of those platforms. But what are you doing with the power of that broader reach?
Personally, I believe we all have a purpose in life. And I believe that part of that purpose is to help other people (again, that’s my belief, you don’t have to go along with it). I see my platforms as a way to do just that. For me, my business is a platform to do good in the world and help other people. Now, you might be saying to yourself, “But you’re just running a t-shirt company!” While that’s true, I don’t see my business as “just a t-shirt company.” I see it as an opportunity to give my customers a little joy and happiness by providing them with a great product, that makes them look and feel good, delivered with great customer service. I also see my business as a platform to help serve my community by donating 10% of proceeds to charities helping girls and women. I see my blog posts (like this one) as a platform to deliver positive inspiration to my readers. My belief is that it’s my responsibility to use my various platforms to do as much good in the world as I can, while I can (and the way things have been going lately, we sure need it).
Furthermore, you don’t have to be at a certain place in life or your career, or have all your sh*t together to be worthy of your platform. Sure, society does a great job of painting a picture of who’s worthy of a platform and being heard and who isn’t, but let me tell you something – that’s complete bs. We all have something to give to society. There are people in the world, who need help, that only you can reach. How powerful is that? If you truly understood the gravity of the power of your platform, regardless of its size, you’d use it more often.
Not all platforms are alike. While my platforms are business and blogging, yours might be community activism, running for a political office or mentoring young women. Whatever it is, it’s time to use it. And if you are using it, it’s time to evaluate whether you’re using that platform to its fullest potential.