I’ve always loved t-shirts; to me, t-shirts are the best and most fun way to express yourself. Most people, like myself, who love t-shirts usually choose ones with a personal connection. Among my personal collection are my Audrey Hepburn and Mickey Mouse tees – two figures I personally love. I love t-shirts so much I’ve always said if I had it my way, my everyday uniform would be a t-shirt, blazer, jeans and heels (Currently working on making that happen).
I’ve always known I wanted to own my own t-shirt company. As far back as ten years ago I remember writing it down as one of my life goals – to own my own t-shirt company. You know what they say – if something keeps coming to you and you can’t stop thinking about it, you should probably do it. So, DSR Apparel was born.
There’s no shortage of t-shirt companies out there; when I started DSR Apparel I knew I’d be entering a very saturated market, but I didn’t care – this was a life long dream that I wanted to fulfill. Over the years I’ve doodled ideas for t-shirt designs, with no clear direction. It wasn’t until December 2013 that I had my “a ha” moment while talking to my business coach Tasha Robinson of ICB Consults – I wanted to make t-shirts that empowered women, in a positive way. I didn’t just want to make women’s t-shirts with no real meaning – I wanted to make t-shirts that sent a message to the world about the woman wearing the t-shirt. We as women do so much for everyone else, often putting ourselves on the back burner – I wanted to make t-shirts that celebrated just how awesome and powerful we women truly are. If we as women don’t celebrate ourselves, who will? At the end of the day, I just want to make t-shirts that make my customers feel good – inside and out. Mission accomplished? I hope so.