T-shirts are as American as apple pie and baseball – you don’t have to go very far to find a t-shirt or two (or three, or four, etc). There’s literally a t-shirt for any topic or view you could possibly think up. But all t-shirts are not created equal. Some are great, some – not so much. So what makes a great t-shirt? Let me break down what I think makes a great t-shirt:
They say finding a great fitting jean is hard. I feel the same way about a great t-shirt. Fit is everything. If the fit is off, the t-shirt won’t ever be worn. Don’t believe me? How many of us have ill fitting t-shirts we’ve gotten for free at some event that’s just sitting unworn in our drawer (Raises hand. I’m sure you do too. Go ahead, admit it)? A great fit is the foundation, in my opinion, of what makes a great t-shirt.
The feel of the t-shirt is also very important. I, personally, love super soft t-shirts; I’m always on the hunt for the softest t-shirt ever. Just like you’re favorite jeans, a comfortable, super soft t-shirt stays in heavy rotation on the wear list.
Design is very important in what makes a great t-shirt. Some would argue it’s the most important. It’s usually the first thing that grabs the customer’s attention – the message and the appearance. A well designed t-shirt will grab the target customer’s attention and hit them with that, “OMG, I’ve got to have it!” feeling. If we’re being honest, most of us don’t need any more clothes than we already have; we’re usually moved to buy something because it strikes an emotional connection with us. A well designed t-shirt does the same thing – it strikes the right emotional cord, making you want to buy it.
What do you think? What do you think makes a great t-shirt?